Selfie taking is almost becoming a universal trend and MasterCard has chosen to follow suit by creating a technology tagged "Identity Check Mobile," better known as selfie pay, which saves you the trouble of having to use/remember password, but allows you to verify your purchase online with a selfie.
The selfie pay is an alternative to the existing fingerprint authentication which has been active on the Apple Pay platform (for iPhone and iPad owners) and on Android devices that have built-in fingerprint sensors (through which users can use Android Pay or Samsung Pay).
How does the selfie pay work?
Simply download the app, capture a photo of yourself or whoever the card is intended for. Once this is done, the service creates a digitized map of your face and then stores it on Mastercard's servers.
The app will ask you to blink before confirming any transaction, just for security measures, in case someone uses a printed photograph of your face.
The app is said to be rolling out today in the 12 European countries: Austria, Belgium, the Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and the UK, following its trials in US and Canada. Also, it will be available globally by next year.
Sources: Engadget.
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